Bias In Direct-To-Consumer Advertising And Its Effect On Drug Safety

Although the Consumers Union is primarily known for Consumer Reports magazine, with its expert evaluations of electronic devices, automobiles, and household appliances, we have always been active in the health arena as well, since the magazine was founded in 1936. The monthly newsletter Consumer Reports on Health has been around since 1989. More recently, we have established two health-related Web sites. was the first and remains free to all comers. Based on the Drug Efficacy Review Project developed in Oregon, it offers consumers what we consider to be the best buys in each of fourteen different drug categories, based not only on efficacy and safety but also on price.

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